Wester Academy & Marketing
Marketing is a field that is in motion. The fundamentals are still the same: matching consumer needs with your business proposition, but nowadays many new channels have developed. These channels need new concepts to get your message across and doing so add value to your brand. In this field of change Wester Academy has chosen to focus on current events. Wester Academy intends to offer training courses designed to respond to new practices and pick up on new trends and concepts.
The courses described here are all taught by professionals in their field. It may be guest speakers or business or authors. In addition to these practical input will also becoming a trainer / coach as facilitator present. Together with the trainer you will work on a specific task or plan. Wester Academy focuses on the following three main areas:
1. Brand Management
On the role of brands is much thought and debate. To keep abreast of the latest developments it will be beneficial to see what workshops, seminars, or training are offered by Wester Academy or its partners.
2. CRM
Customer relationship marketing is actually a combination of an attitude, a way of thinking and a way to structure your organization. The goal is simple, to keep customers loyal so they maximize their value for your organization and become ambassadors. Reality can be challenging. This program helps you to implement the right mentality and structure.
3. Internet marketing
It's almost classic, but internet has a huge impact on the sale and search behavior of the modern consumer. In this program we will focus on the strategic impact of internet and how internet will impact your business model. After this program you will need to take action on a more operational level.
